Smartphone screen displaying a minimalist text list of event years and titles with associated locations, including London, New York, and Kew.

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com — designed by Laura Jouan, 2024
Smartphone screen displaying a plain text list of years, titles, and locations with underscores separating words on a white background.

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com — designed by Laura Jouan, 2024
Smartphone screen displaying a list of titles, years, and locations with some text partially blacked out, in a code-like font style.

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com — designed by Laura Jouan, 2024
Text-based list displaying categories, years, titles, and locations for various art-related events and objects, with locations like London, Las Vegas, and Seoul highlighted.

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com — designed by Laura Jouan, 2024
"Text-based project list displaying categories, years, titles, and locations with some locations highlighted in black rectangles."

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com — designed by Laura Jouan, 2024
Minimalist webpage design with a search bar, navigation links, and two black and white images, one of a lone tree and chair and the other a pixelated chart.

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com — designed by Laura Jouan, 2024
Black and white photo of a wind-sculpted tree bending heavily to the right with a chair beneath it on a grassy field.

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com — designed by Laura Jouan, 2024
Website layout with black-and-white photos including a man pointing a gun and minimalist interior scenes, featuring a cookie consent banner.

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com — designed by Laura Jouan, 2024
Dark minimalist webpage showing two black-and-white images side by side with minimal text and a cookie consent banner at the bottom.

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com — designed by Laura Jouan, 2024
Black and white photo of two people with one throwing an object, surrounded by smoke or tear gas, suggesting a protest or conflict scene.

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com — designed by Laura Jouan, 2024
Three black-and-white photographs showing the growth stages of a palm tree used in Stanley Kubrick's Full Metal Jacket (1987), from a trimmed trunk in a planter to a full tree in soil.

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com — designed by Laura Jouan, 2024
Screenshot of a web page displaying scholarly citations and a brief description of 'Impostor Cities,' a collaboration between e-flux Architecture and The Museum of Contemporary Art Toronto for the 17th Venice Architecture Biennale.

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com — designed by Laura Jouan, 2024



1 0 0 9 is a scenographic design studio that creates stages, exhibitions, installations and objects. Through storytelling and representation, we aim to challenge conventional perspectives in order to discover new ways of doing things. Teaching and research are a continuous backdrop to our work.


——
* Approach:
- Curating projects through scales
- A codex as generative architecture > A digital landscape

* Audience:
> Creative: Architecture, Art & Design, Cultural Institutions
> Editorial: Research & Publishing


The website is structured around two project views: Highlight (selective view) and Index (comprehensive view). Highlight serves as the homepage, showcasing the studio's current body of work, whilst the Index functions as a codex —— a complete archive where projects are organised through a scale system that mirrors scenographic thinking. Each project's data generates graphic volumes as the user sorts and filters the project list, producing new forms and new spaces to explore.

The CMS is structured around three collections: projects, categories, and status —— archive, completed, upcoming, ongoing, and highlight. Those collections are interconnected while the project collection holds 40 editable fields giving the studio full control over visibility and narrative.

A filtering system enables visitors to navigate by category and status, accommodating different needs across sectors —— from cultural institutions seeking exhibition designers to academic networks interested in their research methodology.


——
* Deliverables:
- Website (design/development)

* Implementation:
- Webflow platform
- Content Management System (CMS) >> 100% editable & customisable
- Responsive design: 6 breakpoints
- Custom components: gallery swiper, dynamic navbar
- Custom richtext editor: extended formatting tailored to the studio's graphic and publishing style
- Custom sorting and filtering systems
- Custom GDPR-compliant cookie consent (Finsweet)

——
Website: link
> W2:2026 _W1:2025
‍* W0:2024: link

"Collage of architectural interior and exterior images including a curved white wall with greenery, a minimalist room with a large curtain and illuminated sphere, and an orange metal ladder holding magazines."

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024



1 0 0 9 is a scenographic design studio that creates stages, exhibitions, installations and objects. Through storytelling and representation, we aim to challenge conventional perspectives in order to discover new ways of doing things. Teaching and research are a continuous backdrop to our work.


——
* Approach:
- Curating projects through scales
- Customisable communication > 1 0 0 9 as the editor

* Audience:
> Creative: Architecture, Art & Design, Cultural Institutions
> Editorial: Research & Publishing


1 0 0 9 > 10 09 > 08 07 06 05 04 03 02 01

1 0 0 9 is two architects (10 09) developing projects organised through scale —— from earth (08) and cities (07) down to objects (03) and research (01). The graphic language is generated from this framework —— project data, categories, and scale become visual material, drawn from maths, indexes, and library conventions to create a system that is encoded yet functional.

Two portfolio templates were designed to serve different contexts.

The standard template is a single format with transparent inserts between projects creating rhythm and room for the reader to pause. By contrast, the fragmented template breaks across multiple formats —— a structural echo of the studio's scale system —— each project individually curated to reflect their DNA as researchers and curators. Both templates function as printed and digital documents, giving the studio full control over how they present their work.


* Editorial:
> Parts per Million

Parts per Million is a book-object for 1 0 0 9's ongoing research series exploring key dates in the climate crisis. Each piece in the series relates to a particular media outlet and takes a different form of media —— from radio to television to print. The publication focuses on the New York Times —— gathering front pages from significant dates into an archival folio that can be read from multiple angles.

Each key date is presented across two pages —— the New York Times front page paired with a data visualisation of the evolving situation. A grid page lists every parts per million value from 316 to 424, each number becoming a black mark with its date. By the time the reader reaches 424, the page is nearly solid black.

The 430 threshold —— the point of no return —— marks the limit.

The Keeling curve runs along the spine. A secondary visualisation emerges on the bottom edge, generated by a heading system combining parts per million values with their dates (e.g. 323, 14.04.65 _ 356, 22.04.89 _ 422, 28.02.23) —— the consistent placement of day, month, and year draws a secondary pattern along the edge.

The object offers multiple points of entry to reading and travelling.

——
* Deliverables:
- Branding
- Portfolio template, standard (print/digital)
- Portfolio template, fragmented (print/digital)
- Editorial: Parts per Million
+ Custom Production: Bookbinding & Letterpress

——
* Article: The Architecture of a Branding
Website: link

Laura Jouan, portfolio: Joseph dejardin, architecture & design studio, 2019. Branding & website (design/development)
Laura Jouan, portfolio: Joseph dejardin, architecture & design studio, 2019. Branding & website (design/development)
Laura Jouan, portfolio: Joseph dejardin, architecture & design studio, 2019. Branding & website (design/development)
Bilingual project exclusion list and work schedule table with stages, titles, times, and meeting counts in English and Chinese, from Joseph Dejardin Design Studio.
Laura Jouan, portfolio: Joseph dejardin, architecture & design studio, 2019. Branding & website (design/development)
Laura Jouan, portfolio: Joseph dejardin, architecture & design studio, 2020. Branding & website (design/development)
Laura Jouan, portfolio: Joseph dejardin, architecture & design studio, 2020. Branding & website (design/development)
Laura Jouan, portfolio: Joseph dejardin, architecture & design studio, 2020. Branding & website (design/development)
Laura Jouan, portfolio: Joseph dejardin, architecture & design studio, 2020. Branding & website (design/development)
Laura Jouan, portfolio: Joseph dejardin, architecture & design studio, 2020. Branding & website (design/development)
Laura Jouan, portfolio: Joseph dejardin, architecture & design studio, 2020. Branding & website (design/development)
Laura Jouan, portfolio: Joseph dejardin, architecture & design studio, 2020. Branding & website (design/development)
Laura Jouan, portfolio: Joseph dejardin, architecture & design studio, 2019. Branding & website (design/development)
2020 —— Dejardin Design Studio
branding, editorial & website (design/development)
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
Laura Jouan, portfolio: branding, logotype and typographic projects from 2015/2026
2015/26 —— Portfolio
branding, logotype & typography
Branding & Website Development — Visual identity, creative and art direction, editorial, portfolio, social media strategy and website (design & programming) for the tech company, AICI, based in France (Paris) and Germany (Cologne and Munich). 'We use AI to streamline the process of making and designing architecture' www.aici.tech
— designed by Laura Jouan, 2023-2025
Branding & Website Development — Visual identity, creative and art direction, editorial, portfolio, social media strategy and website (design & programming) for the tech company, AICI, based in France (Paris) and Germany (Cologne and Munich). 'We use AI to streamline the process of making and designing architecture' www.aici.tech
— designed by Laura Jouan, 2023-2025
Branding & Website Development — Visual identity, creative and art direction, editorial, portfolio, social media strategy and website (design & programming) for the tech company, AICI, based in France (Paris) and Germany (Cologne and Munich). 'We use AI to streamline the process of making and designing architecture' www.aici.tech
— designed by Laura Jouan, 2023-2025
Branding & Website Development — Visual identity, creative and art direction, editorial, portfolio, social media strategy and website (design & programming) for the tech company, AICI, based in France (Paris) and Germany (Cologne and Munich). 'We use AI to streamline the process of making and designing architecture' www.aici.tech
— designed by Laura Jouan, 2023-2025
Branding & Website Development — Visual identity, creative and art direction, editorial, portfolio, social media strategy and website (design & programming) for the tech company, AICI, based in France (Paris) and Germany (Cologne and Munich). 'We use AI to streamline the process of making and designing architecture' www.aici.tech
— designed by Laura Jouan, 2023-2025
Branding & Website Development — Visual identity, creative and art direction, editorial, portfolio, social media strategy and website (design & programming) for the tech company, AICI, based in France (Paris) and Germany (Cologne and Munich). 'We use AI to streamline the process of making and designing architecture' www.aici.tech
— designed by Laura Jouan, 2023-2025
Branding & Website Development — Visual identity, creative and art direction, editorial, portfolio, social media strategy and website (design & programming) for the tech company, AICI, based in France (Paris) and Germany (Cologne and Munich). 'We use AI to streamline the process of making and designing architecture' www.aici.tech
— designed by Laura Jouan, 2023-2025
Branding & Website Development — Visual identity, creative and art direction, editorial, portfolio, social media strategy and website (design & programming) for the tech company, AICI, based in France (Paris) and Germany (Cologne and Munich). 'We use AI to streamline the process of making and designing architecture' www.aici.tech
— designed by Laura Jouan, 2023-2025
Branding & Website Development — Visual identity, creative and art direction, editorial, portfolio, social media strategy and website (design & programming) for the tech company, AICI, based in France (Paris) and Germany (Cologne and Munich). 'We use AI to streamline the process of making and designing architecture' www.aici.tech
— designed by Laura Jouan, 2023-2025
Branding & Website Development — Visual identity, creative and art direction, editorial, portfolio, social media strategy and website (design & programming) for the tech company, AICI, based in France (Paris) and Germany (Cologne and Munich). 'We use AI to streamline the process of making and designing architecture' www.aici.tech
— designed by Laura Jouan, 2023-2025
Branding & Website Development — Visual identity, creative and art direction, editorial, portfolio, social media strategy and website (design & programming) for the tech company, AICI, based in France (Paris) and Germany (Cologne and Munich). 'We use AI to streamline the process of making and designing architecture' www.aici.tech
— designed by Laura Jouan, 2023-2025
Branding & Website Development — Visual identity, creative and art direction, editorial, portfolio, social media strategy and website (design & programming) for the tech company, AICI, based in France (Paris) and Germany (Cologne and Munich). 'We use AI to streamline the process of making and designing architecture' www.aici.tech
— designed by Laura Jouan, 2023-2025
Branding & Website Development — Visual identity, creative and art direction, editorial, portfolio, social media strategy and website (design & programming) for the tech company, AICI, based in France (Paris) and Germany (Cologne and Munich). 'We use AI to streamline the process of making and designing architecture' www.aici.tech
— designed by Laura Jouan, 2023-2025
Branding & Website Development — Visual identity, creative and art direction, editorial, portfolio, social media strategy and website (design & programming) for the tech company, AICI, based in France (Paris) and Germany (Cologne and Munich). 'We use AI to streamline the process of making and designing architecture' www.aici.tech
— designed by Laura Jouan, 2023-2025
Branding & Website Development — Visual identity, creative and art direction, editorial, portfolio, social media strategy and website (design & programming) for the tech company, AICI, based in France (Paris) and Germany (Cologne and Munich). 'We use AI to streamline the process of making and designing architecture' www.aici.tech
— designed by Laura Jouan, 2023-2025



AICI is a tech company developing innovative products for the complete architectural project lifecycle: Site, Concept, Urbanism, Technical, Construction, and In Use —— spanning Education, Practice, and Production. With a strong focus on research, AICI ensures that its products are built on a foundation of knowledge and understanding of the industry's evolving needs.

We use AI to streamline the process of making and designing architecture


——
* Approach:
- An immersive journey in Architecture(s)

* Audience:
> Primary: Architects (Professionals, Academics & Students)
> Secondary: Architecture-adjacent fields


The experience is structured around two complementary CTAs: Discover our products or Read our research. Both pathways allow visitors to explore content mapped across architectural areas. The interface employs two custom blur effects that shape how visitors engage with content:

> Explore —— On page load, transitional blur effects deliver smooth, contextual movement between pages, establishing spatial continuity and orientation.

> Focus —— During scroll and navbar navigation, targeted background blur draws attention to foreground content, allowing deep engagement with research publications and technical details.

This layered approach respects the varied needs of visitors —— whether casually exploring product solutions or seeking in-depth architectural knowledge. The blur system reinforces this duality —— research exists in an open, unresolved state, whilst products emerge as fixed, high-resolution outcomes.


* Content Strategy:
Throughout the website, a clear, action-driven vocabulary guides user interaction —— read, discover, explore, subscribe, connect, challenge, develop. This deliberate linguistic approach reduces cognitive friction, using simple, purposeful verbs that mirror architectural thinking and decision-making.

The visual content employs a hybrid approach, merging AI-generated and real imagery (fixed images, sliders, background videos) to reinforce AICI's positioning at the intersection of digital innovation and tangible architectural practice.

——
* Deliverables:
- Branding
- Print/marketing templates
- Website (design/development)
- Copywriting & Strategy
+ Custom Production: Letterpress > business cards

* Implementation:
- Webflow platform
- Content Management System (CMS) >> 100% editable
- Responsive design: 6 breakpoints
- Typography: Variable font system with 3 sizes and 3 styles for optimal legibility
- Custom development: Bespoke JavaScript for blur effects, dynamic navigation behaviour, and smooth page transitions
- Custom GDPR-compliant cookie consent (Finsweet)

——
Website: link
> W1:2024
* W0:2024

Laura Jouan, portfolio: RIBA Contracts, architecture & generative system, 2023. Branding & website (design/development)
Webpage for RIBA Contracts Digital offering a service to create, draft, and issue professional building contracts, with navigation tabs and a list of key features.
Laura Jouan, portfolio: RIBA Contracts, architecture & generative system, 2023. Branding & website (design/development)
Laura Jouan, portfolio: RIBA Contracts, architecture & generative system, 2023. Branding & website (design/development)
Webpage section of RIBA Architecture.com showing a FAQ with contract-related questions, with the second question highlighted in dark background.
Laura Jouan, portfolio: RIBA Contracts, architecture & generative system, 2023. Branding & website (design/development)
Laura Jouan, portfolio: RIBA Contracts, architecture & generative system, 2023. Branding & website (design/development)
Laura Jouan, portfolio: RIBA Contracts, architecture & generative system, 2023. Branding & website (design/development)
Laura Jouan, portfolio: RIBA Contracts, architecture & generative system, 2023. Branding & website (design/development)
Laura Jouan, portfolio: RIBA Contracts, architecture & generative system, 2023. Branding & website (design/development)
RIBA Contracts Digital interface showing contract details for project titled 'RIBA Concise PSC 2020' with client information including address at 600 Southborough Drive, Suite 104, South Portland, ME 04106, USA.
Laura Jouan, portfolio: RIBA Contracts, architecture & generative system, 2023. Branding & website (design/development)
Laura Jouan, portfolio: RIBA Contracts, architecture & generative system, 2023. Branding & website (design/development)
Laura Jouan, portfolio: RIBA Contracts, architecture & generative system, 2023. Branding & website (design/development)
RIBA Contracts Digital interface showing Project Title 'RIBA Concise PSC 2020 Services' with navigation tabs for contract stages and a list of strategic definition services including feedback and client brief review options.
Laura Jouan, portfolio: RIBA Contracts, architecture & generative system, 2023. Branding & website (design/development)
Laura Jouan, portfolio: RIBA Contracts, architecture & generative system, 2023. Branding & website (design/development)
Laura Jouan, portfolio: RIBA Contracts, architecture & generative system, 2023. Branding & website (design/development)
Laura Jouan, portfolio: RIBA Contracts, architecture & generative system, 2023. Branding & website (design/development)
Laura Jouan, portfolio: RIBA Contracts, architecture & generative system, 2023. Branding & website (design/development)



RIBA Contracts Digital allows architects and clients to create, draft, and finalise professional services and building contracts. Clear, well-drafted appointments are essential —— they define obligations and rights, protect professional interests, limit liability, and set transparent expectations for both parties.

The previous system's complexity and poor legibility created barriers to understanding —— as a result, undermining the clarity these contracts are designed to provide.


——
* Approach:
The redesign follows a two-phase strategy —— recognising that within a contract system, abrupt change risks overwhelming users who are already navigating complex legal content.

Phase 1: Creating a system supporting high content densities
Phase 2: Refining UX/UI based on user feedback from Phase 1


* Audience:
> Primary: Architects (practices of all sizes)
> Secondary: Clients, legal advisors, contract administrators


A. 3c,6c,12c = grid/layout
B. 5,15,30,45,60,90,120,180,240px = spacing

The interface is structured around a 3-part reading system: left navigation, centre primary content (the contract itself), and right secondary content (footnotes, annexes, information, and guidance). Secondary content sits at reduced opacity, allowing the contract to take centre stage, whilst moving to full legibility on hover. This hierarchy ensures users can focus on primary legal terms without losing access to supporting documentation.
A geometric grid based on precise increments provides structural consistency, whilst a 6/12 column layout supports the 3-part content distribution across desktop and tablet devices.

Soft colours organise and structure content, whilst a single strong colour (dark blue) is reserved exclusively for calls-to-action —— creating clear visual pathways through dense legal documentation.

The system enables architects to navigate complex contracts efficiently —— comparing clauses, customising agreements, and maintaining confidence in their understanding of terms and obligations.


* Extended Application:
> RIBA's Digital Ecosystem

Whilst the project focused on redesigning the RIBA Contracts platform, the visual system was designed for scalability across RIBA's entire digital ecosystem. A mockup of their main website demonstrates how the interface principles —— the geometric grid, column system, and hierarchical colour logic —— could be implemented and customised across their institutional websites and satellite platforms.

* Scope:
> Collaborative project with AICI

Originally tasked with delivering PDF mockups for AICI's internal development team within a limited timeline, I completed all PDF documentation ahead of schedule. To further support the development process, I submitted a Figma link and a functional Webflow mockup —— allowing the team to examine responsive behaviours, interactions, and extract code directly, accelerating their implementation timeline.

For the client handover, a custom cloth box was designed and produced, featuring AICI's tagline —— We use AI to streamline the process of making and designing architecture —— and containing an embossed access card. This physical gesture ensured that even within a digital project, the human element of exchange and presentation remained central.

——
* Deliverables:
- Website (design)
- Website (mockup-development)
+ Custom Production: Bookbinding: box & access card

* Implementation:
- Webflow platform
- Content Management System (CMS) >> 100% editable
- Responsive design: 4 breakpoints (no mobile)
- Layout: 3/6/12 column system for content adaptability
- Geometric grid & variables: 5,15,30,45,60,90,120,180,240

——
Website_RIBA: link
Website_RIBA.Contracts: link
> W1:2023

"Abstract portrait painting of a woman with pale skin, dark hair, and a blue top against a dark background."

Editorial — Art direction, editorial, bookbinding (yellow bookcase) and prototyping for the artist book 'Empiria: Konrad Zukowski' published by Pamoja Press, Poland. This book is combining the paintings of Konrad Zukowski and the photographs of Robert Denburg Tenenbaum.
— designed by Laura Jouan, 2025
Abstract portrait painting of a person with green and yellow tones on a dark background, displayed on the left page of an open book.

Editorial — Art direction, editorial, bookbinding (yellow bookcase) and prototyping for the artist book 'Empiria: Konrad Zukowski' published by Pamoja Press, Poland. This book is combining the paintings of Konrad Zukowski and the photographs of Robert Denburg Tenenbaum.
— designed by Laura Jouan, 2025
"Black and white photo of a nude man reclining on a textured surface with abstract paintings of human figures in the background."

Editorial — Art direction, editorial, bookbinding (yellow bookcase) and prototyping for the artist book 'Empiria: Konrad Zukowski' published by Pamoja Press, Poland. This book is combining the paintings of Konrad Zukowski and the photographs of Robert Denburg Tenenbaum.
— designed by Laura Jouan, 2025
"Painting of a reclining nude male figure against a dark blue background with yellow drapery."

Editorial — Art direction, editorial, bookbinding (yellow bookcase) and prototyping for the artist book 'Empiria: Konrad Zukowski' published by Pamoja Press, Poland. This book is combining the paintings of Konrad Zukowski and the photographs of Robert Denburg Tenenbaum.
— designed by Laura Jouan, 2025
"Painting of a person with a cigarette and a lit match against a dark background."

Editorial — Art direction, editorial, bookbinding (yellow bookcase) and prototyping for the artist book 'Empiria: Konrad Zukowski' published by Pamoja Press, Poland. This book is combining the paintings of Konrad Zukowski and the photographs of Robert Denburg Tenenbaum.
— designed by Laura Jouan, 2025
"Abstract painting focusing on a figure wearing a red and purple skirt with black and grey legs against a dark blue and black background."

Editorial — Art direction, editorial, bookbinding (yellow bookcase) and prototyping for the artist book 'Empiria: Konrad Zukowski' published by Pamoja Press, Poland. This book is combining the paintings of Konrad Zukowski and the photographs of Robert Denburg Tenenbaum.
— designed by Laura Jouan, 2025
"Black and white photograph of Ernst Ludwig Kirchner, Werner Gothein, Hugo Biallowons (E. L. Kirchner), and Erna Schilling in Kirchner’s Studio, Berlin, 1915."

Editorial — Art direction, editorial, bookbinding (yellow bookcase) and prototyping for the artist book 'Empiria: Konrad Zukowski' published by Pamoja Press, Poland. This book is combining the paintings of Konrad Zukowski and the photographs of Robert Denburg Tenenbaum.
— designed by Laura Jouan, 2025
Laura Jouan, portfolio: editorial projects from 2015/2026
Laura Jouan, portfolio: editorial projects from 2015/2026
Laura Jouan, portfolio: editorial projects from 2015/2026
Laura Jouan, portfolio: editorial projects from 2015/2026
Laura Jouan, portfolio: editorial projects from 2015/2026
Laura Jouan, portfolio: editorial projects from 2015/2026
Laura Jouan, portfolio: editorial projects from 2015/2026
Laura Jouan, portfolio: editorial projects from 2015/2026
Laura Jouan, portfolio: editorial projects from 2015/2026
Laura Jouan, portfolio: editorial projects from 2015/2026
Laura Jouan, portfolio: editorial projects from 2015/2026
Laura Jouan, portfolio: editorial projects from 2015/2026
Laura Jouan, portfolio: editorial projects from 2015/2026
Laura Jouan, portfolio: editorial projects from 2015/2026
Laura Jouan, portfolio: editorial projects from 2015/2026
Laura Jouan, portfolio: editorial projects from 2015/2026
Branding Project— 
Visual identity, art direction and type design for the Paris School of Architecture. 
—Laura Jouan, 2020-2022
Laura Jouan, portfolio: editorial projects from 2015/2026
2015/26 —— Portfolio
editorial