"Collage of architectural interior and exterior images including a curved white wall with greenery, a minimalist room with a large curtain and illuminated sphere, and an orange metal ladder holding magazines."

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024



1 0 0 9 is a scenographic design studio who create stages, exhibitions, installations and objects. Through storytelling and representation, they aim to challenge conventional perspectives and inspire innovative solutions to contemporary issues. Teaching and research are a continuous backdrop to their work.


——
* Approach:
- Curating projects through scales
> Custom & curated communication


1 0 0 9 > 10.09 > 08,07,06,05,04,03,02,01

1 0 0 9 is two architects (10 & 09) developing projects organised through scale —— from earth (08) and cities (07) down to objects (03) and research (01). The graphic system is built on this logic, using the scale framework as both an organisational and visual tool. Categories and project data generate the graphic language —— drawing from maths, indexes, and library conventions to create a system that is encoded yet functional.

Two portfolio templates were designed to serve different contexts. The standard template is a single format with transparent inserts between projects creating rhythm and pause for the reader. By contrast, the fragmented template breaks across multiple formats, celebrating the studio's DNA as researchers and curators —— each project individually curated within a complex, layered production. Both templates function as printed and digital documents, giving the studio full control over how they present their work.


* Editorial:
- Parts per Million

Parts per Million is a book-object designed and produced for 1009's ongoing research series exploring key dates in the climate crisis. This edition focuses on the New York Times —— gathering front pages from significant dates into an archival folio that can be read from multiple angles.

Each key date is presented across two pages —— the New York Times front page paired with a data visualisation of the evolving situation. A grid page lists every parts per million value from 316 to 424, each number becoming a black rectangle marked with its date. By the time the reader reaches 424, the page is nearly solid black. The 430 threshold —— the point of no return —— marks the limit.

The Keeling curve runs along the spine. A secondary visualisation emerges on the bottom edge, generated by a heading system combining parts per million values with their dates (e.g. 323, 14.04.65 _ 356, 22.04.89 _ 422, 28.02.23) —— the consistent placement of day, month, and year producing a graphic rhythm visible on the closed book.

The object offers different perspectives to reading.


——
* Deliverables:
- Branding
- Portfolio template, standard (print/digital)
- Portfolio template, fragmented (print/digital)
- Editorial: Parts per Million
+ Custom Production: Bookbinding & Letterpress

——
* Article: The Architecture of a Branding
Website

"Gallery website interface showing four images with dates from 2024 and 2025 and navigation arrows at top left."

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
"Minimalist webpage layout showing a project category menu with four images labeled with years and project codes, and navigation links for projects, about, contact, and Instagram."

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
"Indoor botanical exhibit with hanging panels featuring plant illustrations and a water feature with rocks, moss, and a white water lily."

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
"Bright greenhouse interior with wooden frames surrounding various potted plants under large glass skylights."

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
"Black and white photo showing two sculptures; left sculpture resembles a figurine atop stacked blocks, right sculpture is a shiny abstract form on a mound."

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
"Black and white photo showing three stacked rectangular blocks in an indoor space with windows and wooden beams."

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
"Text describing two rooms, 'Room of Extinction' and 'Room of Rarity,' listing plant species exhibited at Kew Gardens' Temperate House, followed by project details and visual library thumbnails."

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
"Webpage screenshot featuring text details about the 1009 project including project partner, location, credits, visual library thumbnails, and contact information."

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
"Web page screenshot showing project credits for Joe Bazelgette and a visual library grid of small thumbnail images inside a light-themed interface."

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024
"Text-based studio information listing directors, contact, teaching, collaborators, clients, communication, social, and admin details on a plain background."

Branding & Website Development — Visual identity, art direction, editorial, portfolio, social and website (design & programming) for the architecture & design studio, 1009, based in London. www.10-09.com
— designed by Laura Jouan, 2024



1 0 0 9 is a scenographic design studio who create stages, exhibitions, installations and objects. Through storytelling and representation, they aim to challenge conventional perspectives and inspire innovative solutions to contemporary issues. Teaching and research are a continuous backdrop to their work.


——
* Approach:
- Curating projects through scales
> The portfolio is a landscape (masterplan)


The website is structured around two project views: Highlight and Index. Highlight serves as the homepage, showcasing the studio's current body of work, whilst the Index functions as a codex —— a comprehensive archive where projects are organised through a scale system that mirrors scenographic thinking. Project data generates graphics whilst sorting and filtering the project list, creating a dynamic visual layer that reflects the studio's analytical approach.

The CMS allows the studio to curate their portfolio through project status —— archive, completed, upcoming, ongoing, and highlight —— giving them full control over visibility and narrative. Custom filtering enables visitors to navigate by category and status, accommodating different needs —— from cultural institutions seeking exhibition designers to academic networks interested in their research methodology.


——
* Deliverables:
- Website (design/development)

* Technical Implementation:
- Webflow platform
- Content Management System (CMS) >> 100% editable & customisable
- Responsive design: 6 breakpoints
- Custom components: gallery swiper, dynamic navbar
- Custom richtext editor: extended formatting tailored to the studio's graphic and publishing style
- Custom sorting and filtering systems
- Custom GDPR-compliant cookie consent (Finsweet implementation)

——
Website
> W1:2025
‍* W0:2024

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present

"Black and white double exposure image showing a group of young people with musical instruments and a dancer in motion in a performance space."
Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present

"Black and white image of a person in motion dancing or breakdancing on a wooden floor with text describing Beat Routes, a creative youth collective aged 13-25 focused on grassroots, authentic projects."
"Text list of workshop projects by year from 2017 to 2022 with types including music, art, video, online, and writing featuring artists and project titles."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Text describing the 2018 'Roots of Rhythm' music project by R.O.R. Mo Kolours, focusing on musical heritage and rhythmic influence, alongside a biography of Mo Kolours, a half-Mauritian, half-British music producer blending traditional and modern music styles."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Black and white webpage screenshot showing a music and community project video titled 'Mo Kolours | Britwell Youth and Community Project,' alongside smaller images of musicians and groups, with a list of music projects and artists from 2017-2018 below."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Black webpage with white text listing years, types, and artists including SBTRKT, Chad Jackson, Ghetts, and Dreph under categories like Music, Writing, and Art."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Beat Routes weekly programme schedule listing terms, dates, programmes, times, and types for youth activities including choir, mindfulness, music, arts award, and visual arts for ages 13-21."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Black and white photo of a group of young people seated in a circle in a studio, with one person playing keyboard, illustrating a community gathering."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Website sitemap with navigation links on the left and four abstract black-and-white geometric logo designs on the right."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Black and white photo of diverse young people seated around a table in discussion, with an about text describing Beat Routes, a creative collective for ages 13-25."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Black and white photo of diverse young people singing on stage with a microphone in front."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Black and white photo of a young man wearing a patterned jacket and a beanie hat looking to the left against a dark background."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Website footer for Beat Routes with navigation links, contact email, social media names, and charity info on black background."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Black capital letters centered on a white square background with a black border. Animated typography/alphabet"

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Text document detailing rules and conditions for charity trustees and connected persons regarding interest, rent, payments for goods, and definitions related to a charity and connected persons."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Text excerpt detailing charity trustee rules about voting, remuneration, and definitions of 'the charity' and 'connected person', with charity number and contact information for beatroutes.co.uk."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Open book spread with table of contents on the left page listing sections of an annual report and accounts, and two stylized large black letter B designs on the right page."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Black and white photo of a group of children singing and playing keyboard on stage, viewed from behind a conductor with raised arms."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Smiling girl with long curly hair and braces wearing headphones and raising her hands near her face in a cheerful gesture in a black-and-white photo."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Open book spread with left page showing four geometric shapes: a shaded sphere, a black square, a grid with axes, and a black triangle; right page contains text about mental health funding and trustee responsibilities with a signature at the bottom."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Two-page spread with text on the left detailing youth music and performance events, and a black-and-white photo on the right showing people in a recording studio viewed through a window."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Open book showing financial data analysis with tables of net assets between funds for 2021 and 2022 on the left page, and simple black geometric shapes resembling downward-pointing triangles with zigzag edges alongside a faint crossed line graph on the right page."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Smartphone screen displaying a social media profile with a black and white abstract circular logo and four black abstract icons below it."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Smartphone displaying a white rectangular shape with abstract symmetrical cut-out patterns on a black screen."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present
"Smartphone screen displaying text about online sessions offering five days a week, creative workshops, one-to-one mentoring for ages 13-25, with a prompt to DM for details."

Communication Project — 
Visual identity, art direction and web design for the UK charity BEAT ROUTES, a youth arts collective. Website development via Webflow.
— Laura Jouan, 2018-present



Beat Routes is a UK-based charity and creative collective for young people aged 13-25. They provide a safe space where participants can explore music, art, and creative writing. Their projects are shaped around heritage and modern subcultures, embracing the energy of new movements, styles, and technologies as they evolve.


——
* Approach:
- A framework where creativity can thrive
> A creative sanctuary

* Target Audience:
> Primary: Young creatives (13-25 years)
> Secondary: Institutions, funders, and community partners


The branding balances two distinct voices: the vibrant, experimental energy of youth culture and the professional legitimacy required of a registered charity. This duality is embedded in every touchpoint —— from grant applications, annual reports to workshop materials.

A custom typeface was developed to anchor the visual identity, providing both flexibility and consistency across diverse applications. The font can be animated to generate different rhythms and beats, creating a visual language that mirrors the organisation's musical foundation. The 2-column layout system extends this adaptability to digital and print formats, allowing content to shift between structured institutional communication and dynamic creative expression.


——
* Deliverables:
- Branding
- Typography
- Print/marketing materials
- Editorial
- Website (design/development)

* Technical Implementation:
- Webflow platform
- Content Management System (CMS) >> 100% editable & customisable
- Responsive design: 6 breakpoints
- Layout: 2 columns system > adaptability
- Copywriting: custom policies (privacy, cookies, safeguarding)

——
* Article: Custom Singularity: Your Brand Strategy
Website
> W3:2024 _W2:2022 _W1:2020
W0:2020